Lois Creamer - September, 2011

Lois Creamer knows the speaking business!

She has worked with the superstars of speaking, as well as the superstars of tomorrow. She is both cheerleader and strategist. Her expertise in the industry has led her to present at conventions, chapters, and workshops all over the country and in Canada.

Lois is the author of Working Smart, Not Hard—A Manual for the Professional Speaker as well as several audio programs.

Morning Program

Afternoon Master's Class

Book More Business:  Selling Services in the New Economy

Book More Business: Great Marketing & Materials for the Experienced Speaker

The speaking business has changed.

It will never be the same. We need to be reactive to that change.

In this session we will learn:

• To sell in the new economy
• Systems to plug into your business
• Outbound marketing/selling
• "Money talk" : how to get your fee, when and how to negotiate fees
• Creative ways to keep your name in front of prospects and clients

Positioning is the absolute foundation of your speaking business. In the Master's Class, we will cover:

• How to create your very own positioning statement
• Creating materials that reflect your positioning
• The importance of a positioning statement when selling your speaking services
• Social Media for the speaker